Open Letter to Facebook (Per Your Email Program)

Dear Facebook,

We get it that you may be worth $100 billion and that your future looks bright. Well, so does email marketing. I know you are busy, but I wanted to share a few metrics to convince you to properly invest in your email marketing efforts:

- Email is the preferred method of commercial communication by 74 percent of all online adults. Source: Merkle

- Nearly two-thirds of companies will increase spending on email marketing, and 57 percent will put more dollars toward social media marketing in 2011. Source: StrongMail

- Facebook is the most commonly used social media site to be integrated into email campaigns, with 80 percent of North American online marketers having used it. Source: Lyris

- Nearly half of daily deal subscribers were excited enough about them that they said they "can't wait" to see the latest deals in the messages. Sources: Yahoo Mail and Ipsos OTX MediaCT

- The vast majority of responding companies (72 percent) rate email as "excellent" or "good" for return on investment. Source: Econsultancy