E-Mail ist sozial

Remember in the "The Matrix" when Keanu is trying to figure out how those telekinetic kids are moving objects with their mind, then one of them gives him the secret? "There is no spoon." Well, that's what I keep thinking every time I hear someone say "Social is killing e-mail." It's just a mindset; it's not fact or even reality in the way they are articulating. We just have to change our way of thinking. I think it's time to "bend the spoon" in the other direction:

E-mail is social.

I don't mean e-mail is a way to be social or is "just as good as" social, I mean it is social. You could even argue it was the first "social network," or at least the first way to be social on the Internet.
Let's look at how we, as e-mail marketers, have been managing social campaigns for years.