E-Mail auf Smartphones - was müssen Sie wissen?

So you’re a marketer who delivers some pretty successful email marketing campaigns; you let your customers know why they are receiving the email, you even have a punchy subject line, but wait! Have you considered how those smart phone users will connect with your message?

Of course, if you were a Pure360 customer you’d know that our system automatically resizes emails so it's not a problem. But what about those poor unfortunates who aren’t?

One of the main things to bear in mind is that any links to video or flash content might not (and in all probability won’t) work. With 55% of tablet users admitting to spending nine or more hours per week (life, anyone?) viewing media, tweeting and generally having fun in cyber space. These customers need love as well, so make sure your emails are optimised for them.