B2B Marketing: Der Kunde steht im Mittelpunkt

The pressure for B2B marketers is on. Buyers are empowered with an ocean of information available to them online through search engines and social media sites. They are researching their purchasing decisions on their own instead of engaging with Sales early on. Trepidation exists among the marketplace because of a struggling economy, making it more difficult to close new accounts. Winning over modern B2B buyers requires organizations to revolutionize their marketing approach, and adopt a truly customer-centric approach.

At MarketingSherpa, we have just launched our annual B2B Marketing Benchmark Survey to identify key tactics B2B marketers can use to adopt customer centricity, and ensure success in an increasingly challenging environment.

Let’s hone in on this concept of customer centricity. What is this and why is it so important to us now?