Wie SMS und E-Mail zusammen funktionieren

The phenomenon that is texting gives SMS tremendous potential as a marketing tool. That and the fact that just about everyone seems to have a smart or not so smartphone capable of sending and receiving these short messages. While this exciting new form of mobile marketing has a lot to offer, it is best suited for an integrated marketing strategy. This post will discuss how it can work beside your email marketing program.

Add More Subscribers to Your Lists

SMS marketing is like email marketing in many ways, especially when it comes to building your list. In order to engage users with your mobile content, you must get their permission, in addition to their phone number. And just like email, you need to give potential subscribers a compelling reason to hand over the goods. Maybe it’s a free gift, valuable information or just the promise of irresistible savings. Whatever it is, it should be integrated into the message you communicate at every point of interaction. This includes the cash register, direct mail pieces and the preference center you have online for your customers. Play your cards right and you may be able to capture SMS and email subscriptions in one fell swoop.