QR Codes im E-Mail-Marketing

With the rise in smartphones, QR codes have suddenly become very prevalent in marketing. Are you already using QR codes in your email campaigns? Or maybe you’re asking, what’s a QR code?…

“A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data”