Online Marketing & Branding: Wie Sie Ihr Whitepaper vermarkten sollten

A white paper is a wonderful marketing tool that’s perfect for any industry that doesn’t have a web savvy audience/client list. But they can be tricky. In my experience, people who write them tend to be in-the-box thinkers or experts in their field that know nothing about marketing. Unfortunately, their white paper also gets treated that way. Instead of treating your white paper like a document, treat it like a product. Try these tips on for size and let me know how it worked out for you and your company!

Social Media Buzz – PR rule number 1 is that you should always create a buzz starting with your own pool of contacts. If you have a white paper, use all social media outlets to plug your paper. Your best bet is to create customized Facebook landing page. Facebook Markup Language (FBML) is a free app that you attach to your fan page. You can post HTML code into it so that when someone goes to your FB page they get directed to an introduction and (the opportunity) to sign up for your white paper before they’re shuffling through your wall.

Syndication – You can also syndicate your white paper on hot syndication sites. Try out some of the following: Find White Papers, IndustryWeek, KnowledgeStorm, NetLine’s TradePub, RetailWire, TechTarget.