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Most Marketers Set To Increase Social Media Spend This Year [STUDY]

Laut einer Studie von Effie Worldwide und Mashable erhöhen Unternehmen dieses Jahr ihr Social Media Budget.
21.04.11

An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable.

The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.”