Links: Abonnentenreaktivierung, Rechts-Irrtümer, Optimierungstipps

Reactivation – 9 Tips to re-engage with your email list

No matter how successful an email program, how engaging, relevant and timely you think your communications are, over time all email programs will have consumers who no longer want to interact with your brand. Some research suggests that up to 60% of the average consumer list will become inactive after 6 months. What you do about this is a matter of quite hot debate within the email community.