Integration von E-Mail-Marketing und Facebook Messages

Facebook brought us a lot of new stuff this year, most of it very interesting, to say the least. This includes the new “Messages,” the company’s much anticipated seamless messaging platform. Facebook’s new and improved messaging product combines email, text and chat into a single facility, providing a convenient way for users to do all their communicating from a centralized platform. The email marketing community has been waiting on this one for a while, so let’s take a look at the possibilities of integration and the challenges that come along with.

Getting Noticed in a Unified Inbox

First and foremost, it is important for email marketers to understand that Facebook Messages was not designed to be another Gmail or Yahoo Mail. It was meant to be a unified inbox that keeps users doing all their communicating within the network. Smart, huh? Although Facebook’s sleek new system aims to be a breath of fresh air for its uses, it presents some hurdles for email marketers on the outside trying to get in.