E-Mail Marketing Software Trends: Trigger E-Mails

If you’ve got a fantastic product to sell or even just an important message to share, email can help you get it to the people who need to see it. But no matter how great that product or message may be, it will take at least a few interactions before you are able to get your target audience to bite. While convincing them that now is the time to do business may seem like a grueling undertaking, it becomes much easier when using drip campaigns to accomplish your goals.

Harnessing the power of autoresponders, drip campaigns allow you to roll out an automated series of messages based on the rules you define. For the most part, these rules consist of the timed intervals and triggers that determine when your messages will be sent. With everything set up, your emails will continually “drip” into the subscriber’s inbox, which in turn gives you the ability to keep your audience up to date with seasonal offers and sales, newly added features and services, upcoming products, timely company news and much more.

Following are some tips that will help you successfully execute a drip email marketing strategy right from new subscriptions.