Aspekte von Lifecycle Programmen um Ihre Kunden zu halten

A post-conversion or retention email marketing program, although sometimes overlooked, should be a very powerful component of your overall marketing strategy. So much focus is directed to email acquisition and driving the first conversion that what happens next is ignored. That is a mistake because the next stage of the lifecycle provides clear opportunities to set up some quick-win email programs.

A lot of my retail customers would define someone who has made one purchase a "trier" only and not a customer. People become customers once they have made that secound purchase. If this is you, what email programs do you have in place to drive that second purchase?