6 Strategien für Medienunternehmen auf Facebook

Now a top-five referrer to the websites of many a publisher, as well as a valuable feedback tool, Facebook has become an essential part of the content and audience development strategies of most media organizations.

To capitalize on the potential of Facebook and other user-heavy social networks, publishers have hired community managers and digital strategists to optimize traffic and engagement on those platforms. Editors, reporters and producers are likewise tapping into Facebook, using reactions from fans to improve their storytelling methods.

We spoke with several talented people fulfilling these roles at major media organizations, and we’ve gathered their thoughts below.