Mit Email Marketing weiter an die Verbraucher anschließen. Eine schöne Infografik!

Consumers don't always think of email marketing as fishy business. In fact, 41% of U.S. adults have made a purchase as a result of receiving a retail email within the past six months, according to an online survey conducted by Harris Interactive on behalf of Listrak.

Email marketing continues to be a popular avenue for B2C communication. Out of the 2,214 American adults (18 or older) polled in June, 97% claimed to receive retail emails and 83% admitted to opening them. However, consumers like to feel special; 53% said they would open an email revealing a special offer in the subject line. Additionally, 47% said they would open an email indicating an order confirmation inside...