Vermeiden Sie die 3 häufigsten Fehler und steigern Sie die Klickrate Ihrer Email Kampagne

Subject lines are overwhelmingly the most tested email element, with 72% of marketers testing them, according to MarketingSherpa’s 2012 Email Marketing Benchmark Report. However, only 35% found it to be an effective element to test. A disparity between testing and effectiveness is not uncommon, and Jon Powell, Senior Manager of Research and Strategy, MECLABS, asks, "Is that because subject line testing isn’t effective, or are there better ways to do it?"

In a recent MarketingSherpa webinar, which can be viewed in full below, Powell and Daniel Burstein, Director of Editorial Content, MECLABS, identified some of the better ways to create and test your email marketing, without the errors that could be holding your clickthrough rates down. This webinar was broadcast for free thanks to a sponsorship by Lyris.

Error #1: Macro distortion...