Optimieren Sie Ihre Email Kampagne in nur fünf Schritten für die mobilen Nutzer

Don’t Forget the Smart Phone!

why you need to mobile optimize your email marketingWe’ve all heard the now familiar and slightly gross statistic pictured to the right: 4.8 billion people worldwide own a cell phone, while only 4.2 billion own a tooth brush. It’s shocking just how much mobile phones are taking over our lives. Smart phones and internet-enabled devices are experiencing the largest area of growth. The phenomenon of iPhones has grown 10 times faster than the last technology revolution, America Online. If you’re using email marketing to nurture your leads into clients and your clients into repeat sales, you can’t ignore mobile optimizing.

Over 75% of smartphone users are reading emails on their phones regularly. If you fail to send out emails they can open and read, chances are they might not open the content in the future. We’ve compiled several useful tips and tools to ensure the 91% percent of American adults who keep their cell phones in reach 24/7 won’t miss your message...