Email Marketing im Wandel und seine neue Rolle

Email marketing is being changed by the modern online marketing market. So, is it still worth investing in?

Email marketing is used by many companies to get in touch with their existing clients, as well as to acquire new ones. While mass email is often looked at as a way for businesses to promote their products to consumers, this is not the only use of this online marketing tool. In fact, email marketing is a much more useful tool as a part of business to business (B2B) campaigns.

There are many reasons as to why email is an interesting method of marketing and communications when your products are mainly directed at other businesses. Consumers often have their inboxes filled with messages from dozens of different companies if they regularly shop online. Therefore, they are less likely to pay attention to individual messages, simply because they receive so many. Even though they may have subscribed to a legitimate and opt in email list, consumers often view nearly all commercial messages as “junk”...