Wie Sie Telemarketing zur B2B Leadgenerierung nutzen sollten

While digital marketing and social media are all the rage (and rightly so), there are a number of reasons for B2B marketers to use teleprospecting as a foundational element of their lead generation strategy. In fact, for those marketers who don’t own the teleprospecting function, here are nine reasons you should.

If you are trying to reach prospects who won’t spend more than $10k to $15k per year for your products or services, then using the phone for lead generation will probably not prove economically viable. You need to use lead scoring and route those leads to an inside sales team or your indirect channel.

If you have higher value deals, teleprospecting can be a valuable tool.

It is especially useful for pilots. Consider these four ways you can use teleprospecting in a pilot scenario: