Wie Sie den ROI Ihrer E-Mail-Kampagne kalkulieren

ne of the benefits of working with such brilliant clients is that they like to challenge us as much as we like to challenge them. We had a great question from a client last week, which sent us off to check our own thinking.

Q: “What is the correct way of recording absolute sales conversions from an email? Do we take the total sales and divide by the total delivered (ie less bounces) OR divide by unique opens OR divide by Clickthroughs?”

We had a pow-wow and also posted the question on some email-geek blogs around the world to see what came back.

The answer? Like many of email marketing’s answers – ‘it depends’. Here’s a round up of the best answers.