Wie Sie das Beste aus Ihren Reporting-Tools herausholen

Used effectively, reporting tools give you valuable insight into your email campaigns and lead-management efforts that enable you to better strategize, tweak future initiatives and connect your program to bottom-line results. But time constraints, budgetary limitations and the overwhelming mass of data at marketers’ disposal can cause even the heartiest of marketers to give pause before delving into online marketing reports.

Don’t fall victim to the dreaded “paralysis from analysis” syndrome. Instead, simply ask yourself the following five questions to help you make the most of your reporting and analytics tools.