Wie Google zukünftig Ihr E-Mail-Marketing verändern kann.. oder auch nicht

Display advertising is on the rise. Research shows that it is the fastest growing form of online advertising in Europe and experiencing significant growth in North America as well. With Facebook’s gains and Google’s recent purchase of AdMeld, the U.S. market is expected to grow even larger over the next couple of years. These are among the signs that indicate the increasing importance of display advertising.

Just about all of us are familiar with display ads. Most would probably agree that they can be extremely annoying and intrusive when you’re trying to browse the web. This could all change in the not so distant future. Neal Mohan, Vice President of Google’s display advertising division, was one of several in attendance at the recent Internet Week New York who sees a bright future for this fast growing market. Mohan shared predictions of how the game will change for the better by 2015 in his keynote speech, which aimed to illustrate how marketers can overcome some of the challenges that have held display advertising back for over a decade.