Was ist die beste Zeit, um eine E-Mail zu versenden?

Two years ago, Silverpop introduced Send Time Optimization in an effort to provide marketers with the answer to the eternal question, “What’s the best time to send email?” With email habits varying widely from person to person and endless time variables to consider, we proposed that a “one size fits all” approach wasn’t the best choice when deciding whether to send on Tuesdays at 9 a.m., Thursdays at 3 p.m. or Saturdays at midnight.

Today, with the continued growth of social and mobile forms of communication, the emergence of local marketing initiatives and, yep, even more messages crowding inboxes, the fight for mindshare is fiercer than ever. And with consumers demanding relevance—and ISPs/Web email service providers such as Gmail actually segmenting emails based on it—delivering the right message at the right time has never been more important. Enter Send Time Optimization.