Verbessern Sie Branding, Social Media und E-Mail-Marketing mit Spielen

2010 was a huge year for social gaming, but it looks as if 2011 is shaping up to be even bigger. In fact, online marketing research firm eMarketer predicts that the industry will surpass $1 billion in revenue this year. According to a recent survey profiling American internet users from ages 18 to 44, roughly half engage in social gaming on a daily basis. Apparently this is a trend that spans across multiple platforms, as the research also shows that the group of daily players includes over 50% of smartphone users and two-thirds of tablet owners.

The growing popularity of social games means opportunities for brands, so let’s take a look at how email marketing providers can get in on the action.