Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage

I’ve been browsing the new MarketingSherpa 2011 Social Marketing Benchmark Report this week and soaking up the rich data. One of the first charts that struck me is a bubble chart on social marketing tactics.

First, I want to say, I love these bubble charts. They provide a three-dimensional view of data on a given topic. Our researchers do a great job of packing them full of information without making them confusing.

This chart graphs the effectiveness, difficulty and popularity of each social media marketing tactic. You’ll notice a clear positive correlation between a tactics’ level of difficulty and its level of effectiveness.