Fragen und Antworten nach Lyris Webinar

On Social Media/Social Currency:

Q: What’s the best way to run a promotion through social media to gain social currency?

A: The first step is to figure out where your customers are so that you can determine the best way to actually reach them. There’s no point in running a promotion on Facebook if your customers aren’t there. Next, identify your marketing objectives – what are you trying to accomplish? Are you looking to grow your fan base? Showcase a new product launch? Drive conversions?