Email Timing: Consider Mailing on the Weekend

Recent research shows that the best time to send your emails might not be the hour or day you have on your marketing calendar.

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

One interesting fact uncovered was that most people don’t use separate work and person inboxes; 88% use the same inboxes for both.

And if you think your business prospects are only checking their inboxes Monday-Friday, you might want to reconsider that position. Clickthrough rates were seen to be considerably higher on Saturday and Sunday.