E-Mail Vokabelstunde

My mother taught me, from the time I was small, that words matter. In my family, saying "I've got to pee" wasn't an acceptable way to excuse oneself to go to the bathroom. There were more congenial ways to express that sentiment and I was expected to use them.
So it surprises me when people doing email marketing use language that makes me (and many of those in the industry) cringe.

Blast

"Blast" is one such term. I've never used the word "blast" to describe the sending of an email campaign. And, for me, the first sign that someone is probably an unsophisticated email marketer is the use of "blast" in this context. Sometimes I'm proven wrong, but most of the time I'm not; I've found it to be a good indicator.