E-mail Marketers: Why Gmail Is Your Best Friend

Technographic segmentation is fun – by looking at how someone browses the Internet, you can get a fairly accurate idea of what they’ll do on a page. For example, we’ve found in the past that Bing users click on ads more than Google users, and Android users click more than iPhone people. But what about email users? Can you place a value on, say, a Hotmail user versus someone who uses Mail.com?