Die Wichtigkeit, Ihre E-Mail-Kampagne zu testen

We at Jericho subscribe to many different emails to stay in the loop with design and content and keep an eye on things. And lately we have received a few emails that have come into our inboxes that have clearly not been tested or checked and have obvious mistakes and faux pa’s in them.

In email marketing it is of upmost importance to test everything.
A badly constructed or un-tested email can lead to poor brand representation, unreadable text, incorrect links, and broken graphics and in some cases, loss of revenue.

In the examples we have received lately, an email came through where they had doubled up their content which resulted in an extra-long email that repeated itself twice. In another case, the email came through with the subject line ‘Testing’. In another example, the email had one name in the pre header text, and another name as the salutation and was sent to the wrong person entirely, and the email gave links to confidential information.

Sending emails without testing is like a chef who doesn’t taste the food before serving it to patrons and then never listening to the patrons once they provide feedback about his food. One can assume that the restaurant won’t last too long if he keeps this up.
Following are some key steps in the testing process to help you make sure your email campaigns are 100% correct before you push the send button.