Das E-Mail-Jahr 2011 - ein Halbzeitreport

While anyone in the digital space has likely had a fast and furious year to date, email marketers are feeling particularly smart and savvy, having hung around in the seemingly moribund industry during some dark days. Many marketers shifted to search and social (not to mention, real estate, banking, and other areas that were more appealing in the early 2000s) when email and digital were left for dead. Believe me, I know, as I started my company in 2002 when people acted like I was starting a leper colony, not an email marketing agency.