Bessere Segmentierung mit Mobile Marketing und integriertem B2B E-Mail Marketing

There are a variety of marketing tactics that could potentially go well with email, but social and mobile have more potential than most. Since we covered social integration yesterday, let’s focus today on how mobile can fit into your B2B email strategy. Dare I say it’s the perfect match?

Email and Mobile Marketing Similarities

When it comes to marketing, email and mobile have a lot in common. For example, both are geared for personal communications and highly targeted in nature. Furthermore, both are permission-based mediums. It is similarities such as these that make them an ideal pairing for the B2B marketer. Just like consumers, business professionals are moving across multiple communication platforms, with email and SMS being the messaging tools used by most. Savvy marketers who follow these professionals will have the ability to engage prospects through two-way dialogue that moves fluently from one channel to the next.