3 Direktmarketing Prinzipien zur Verbesserung Ihres E-Mail-Marketings Marketing

It'll be 10 years next month since I went out on my own as an email marketing consultant. The anniversary has me thinking about how much has changed - and how much has stayed the same - during this period in the industry.

I was looking back over the conference sessions I was giving back then - one of them, which I co-presented with my colleague (and copywriter extraordinaire) Pat Friesen, was called "Email & Direct Mail: Are They Direct Marketing's Kissing Cousins?" At that time, many of the people attending conferences to learn about email marketing had a solid grounding in offline direct mail. The goal of this presentation was to educate these folks on which aspects of offline direct marketing applied - and which did not.