Marketing-E-Mails werden mehr geliebt, als man denkt

Each year, the UK's DMA, fast.MAP and Alchemy Worx produce the Email Tracking Report, covering email attitudes and email-related behaviours among consumers.

The 2013 survey results challenge a few myths about consumer inboxes. For example, of those signed up to at least some mail from brands, almost half of consumers (48%) get less than three a day on average.

Below the report’s infographic from the DMA I will look at some specific charts around email relevancy, which have some surprises! I wrote the summary and commentary for the survey so I can recommend some of the most useful data points.