Email Marketing ist für eine erfolgreiche CRM Strategie unentbehrlich!

Managing customer relationships is essential to finding new customers, keeping existing customers and beating the competition at “WOW!”ing customers. A great tool for this is CRM software.

The ideal customer relationship management (CRM) system provides what’s called a “360 degree view” of the customer. The idea is for employees to see everything there is to know about the customer all in one place. That means notes about calls, proposals, contracts, billing and payment status, email archival, support and service tickets and more.

For example, the accounting department should be able to quickly pull up the email the sales person sent to a customer with the proposal attached to verify terms and commitments made. The sales person should be able to see the outstanding balance of a customer before they take the next order...