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Welcher Top Level Domains sind die vertrauenswürdigsten und haben die höchste Teilnehmer Engagement?

Aus welchen TLDs löschen die Verbraucher Ihre Emails am häufigsten, ohne sie gelesen zu haben? Return Path analysierte mehr als 3 Mio. Emails…
16.05.12

Which top level domains (TLDs) are the most trusted and have the highest subscriber engagement? How does an email from a .com compare to an email from a .net, .edu, and .org? From which TLDs do consumers delete email without reading the most?

We analyzed over 3 million email campaigns sent to users of OtherInbox and calculated an engagement score for the most popular TLDs. The engagement score is based on deliverability metrics such as Spam rate as well as new engagement metrics such as Read rate, Delete Unread Rate, and so on. The engagement score ranges from 1 (poor engagement) to 5 (excellent engagement). The results of the analysis are shown in the table below.