B2B Email Marketing unterscheidet sich in vielen Punkten von B2C Email Marketing

Business to Business (B2B) email marketing should be approached differently than Business to Consumer (B2C) email. However, many B2B marketers find difficulty in creating successful B2B campaigns. We find the problems are mostly due to two misconceptions:

First, many of us assume that a Business-to-Business email needs to be full of corporate speak and approached with a business-like mentality.

Second, most of us, even marketers, see more B2C messages than B2B ones, so we unsuccessfully try to implement B2C style tactics in our approach (design, layout, copy, etc.).

So, to get back on track with your B2B email campaigns, here are ten tips:

1. Be a human. Consider writing your B2B email in the same way you’d approach a personal communication. Show some personality. Write it like it’s a conversation. Be upbeat. A lively writing style from a person and not a brand can be a game-changer. At worst you’ll be remembered for being unique.