Social CRM is driving pharma sales into better relationships
Social Media is not a passing fad – the new communication channel has become an integral part of the pharmaceutical industry’s ecosystem. But exactly how social media information will be used remains a bit murky.
How will sales representatives in pharma integrate that data into their own processes?
The answer is customer relationship management. Both social media and CRM have the same purpose – building relationships – and used together, sales representatives can not only build more and better relationships, they can turn those relationships into sales.
Adam Vissing, Vice President Innovation at update CRM, explains in - Pharmaceutical Representative how the integration of social media into a CRM solution is executed much like our brains integrate relationship data into actions – one must first listen, then understand and finally engage a prospect in order to close a deal.
Learn more about this marriage of Social Media and CRM and read the complete Pharmaceutical Representative article!
Find the whole article, the COSMIC product sheet and the link to the microsite here: http://ow.ly/4gr2A
How will sales representatives in pharma integrate that data into their own processes?
The answer is customer relationship management. Both social media and CRM have the same purpose – building relationships – and used together, sales representatives can not only build more and better relationships, they can turn those relationships into sales.
Adam Vissing, Vice President Innovation at update CRM, explains in - Pharmaceutical Representative how the integration of social media into a CRM solution is executed much like our brains integrate relationship data into actions – one must first listen, then understand and finally engage a prospect in order to close a deal.
Learn more about this marriage of Social Media and CRM and read the complete Pharmaceutical Representative article!
Find the whole article, the COSMIC product sheet and the link to the microsite here: http://ow.ly/4gr2A