Überwinden Sie die Hindernisse zu einer effektiven Social Media Präsenz

The recent SmartBrief and Summus report entitled The State Of Social Media For Business demonstrates the breadth and extent of the rush to fill the market niches in this new medium as well as the various challenges encountered.

A bare 25.3% of all businesses currently engaging their customers via social networks were doing so a scant year and a half ago, and the trend is accelerating at a dizzying rate. The social networking stampede is evidenced by the statistics that show that 18.9% of companies have been active on social media for 13 to 18 months; 23.4% have been on seven to 12 months; and 14.6% four to six months. Remarkably, nearly one out of every ten brands stated that they have maintained a social media presence for three months or less!