So funktionieren Coupons besser in Ihrem E-Mail-Programm

Are you thinking about adding or revamping a coupon program in your email marketing efforts? You certainly aren’t alone.

The almost overnight success of local coupons via daily-deal sites such as Groupon or LivingSocial and the potential offered by mobile coupons are prompting more retailers to go back and look at this popular revenue and traffic driver in a whole new light.

Jonathan Treiber, Co-Founder and CEO of RevTrax, a leading provider of coupon security and cross-channel analytics, and I discussed important success factors and challenges for email coupons and covered specific examples of successful coupon programs in our recent webinar, “Key Techniques for Maximizing Results from Email-Based Coupons” (see the link below to download the recording and the slide presentation).

Below, Jonathan lists some best practices to use with email coupons to help you realize the greatest success from your coupon program.