Lifecycle Email Marketing - Mehr Personalisierung mit eventbasierte Email Kampagnen

Event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated their immediate interest by signing up to receive real-time notifications from a brand. Because consumers specify the type of information they want to receive at the point of sign-up, marketers have the unique ability to respond with relevant messaging that can generate a 2X to 6X increase in performance over typical broadcast email programs. With the right approach, marketers have the opportunity to increase engagement while also capitalizing on one of the most effective email marketing programs for driving revenue.