E-Mail Software: Warum normale E-Mail Clients nicht mehr E-Mails versenden können

Online marketing comes in many forms, but email just happens to one of the cheapest and most effective ways to get your message to the audience it needs to reach. Almost every internet user has an email address, so it is certainly an ideal medium to use for your marketing efforts. The possibilities are endless, but don’t think you’re the only one who has come up with the bright idea of using this channel as a promotional tool. It is used by companies big and small; senders with genuine intentions and those with ill intent. For these reasons, high volume sends are treated differently when traveling through the email system.

The SMTP Effect

On the surface, email definitely appears to be one of the simpler aspects of the internet and its many services. You fire up your preferred program, compose your message, click “send” and the recipient receives it almost instantly. Behind the scenes, however, there is a lot of technical stuff going on in the way of servers, clients and protocols. One protocol at the core of every piece of email sent is an internet standard known as SMTP.