E-Mail Marketing Software Tipps: Segmentierung zur Verbesserung von Öffnungen und Klicks

Despite all the elements, aspects and best practices, effective email marketing really boils down to sending the right person the right message at the right time. Do it on a regular basis and you will likely notice a better response in terms of more opens, clicks and conversions. This isn’t as easy as it may sound, but it is possible through the use of an effective technique known as email list segmentation. There is more than one way to segment a list, so let’s take a look at some criteria that can be used to break that master list down into multiple smaller lists.

Demographics

Demographic information is used to perform the most common type of segmentation. This is generally basic info such as the subscriber’s age, gender and location. Despite being basic, these seemingly trivial details can go a long way in targeting your audience members with the right communications. For example, if you sell apparel for both genders, simply knowing your list is composed of men and women gives you two segments that can be used to tailor offers that are relevant to both groups. Although segmentation stems much deeper, never underestimate the power of simple demographic data.