Cater to Your Organization Supporters with Survey & Behavior Data

Even with gold above $1,500 per ounce, personal information on your supporters is worth more than its weight in that precious metal. Having access to a rich array of data on who your constituents are and what are their preferred ways to interact with your association or organization is not only a keystone to your entire email campaign strategy, but also the most effective way to compare your campaigns, identify trends and analyze what is working… and what is not.

Your Constituents Want to Be Recognized as Special

Recognizing the relationship that your supporter has been having with your organization in the most minute detail will provide you with an accurate conclusion as to the type of experience that they want with you in the future. Once you have a profound understanding of not only their current behavior but also their hopes and aspirations, you will be able to provide the specific targeted and thoroughly customized email content that will motivate them to the greatest degree. Your constituents have elevated expectations of your organization, thus they will not only expect but demand a personalized communication experience in each of their interactions with you. They don’t want to be just another faceless number to be endlessly milked for donations of time and money; they want to be recognized as special individuals who stand out among the overall group of supporters.