8 Mythen des „Mobile“ Email Marketings

With the increase in smartphone adoption, there’s been a lot of talk lately about mobile email. Some of it is brilliant. Some of it’s baloney.

Myth #1: Only teenagers read emails on mobile devices
Yeah, teenagers and around 449 million other people around the world (RBC Capital Markets). According to a recent study, 20% of all email opens happen on a mobile device (Knotice). So whoever and wherever your audience is, chances are there are a whole lot of them are checking email via a smartphone. Email is the top activity on mobile devices. Smartphone adoption is rising 37% each year, while mobile email soared 51% during the first half of 2011.

Myth #2: I don’t need to format emails for mobile users
Unfortunately, emails designed for a thirteen inch screen just don’t look so good on a palm-sized device. Our businesses are going mobile and going social, our emails must follow — or, better yet, lead that charge. (See “Web Design Predictions for 2012“).

Myth #3: If I don’t have a mobile website, I don’t need mobile email
In a perfect world, your email, website and social media are linked, mobile, and measurable. In a perfect world, french fries are good for you. In the meantime, do the best you can. Just because users can’t order your product or read about your service on your website doesn’t mean they don’t want to get your emails. Not having a mobile website may hurt the bottom line; not having mobile email diminishes the brand, decreases communications and hurts the bottom line.

Myth #4: Mobile is only for big company’s emails
Big companies may get there first because they have the resources, but mobile email is no longer a choice. Mom and pops, corner stores, everyone should (and, we think, will) have properly formatted mobile emails.