7 Wege zu effektivem E-Mail-Marketing während der Rezession: Teil 2

When it comes to the double dip in the recession the immortal words of Yogi Berra ring true: "It's déjà vu all over again!" The nation that essentially invented global credit has seen its own credit rating slashed, and while the stock market gyrates in response to contradictory and paradoxical economic events the only thing financial experts can truly agree on is that the international economy is not going to get better anytime soon. Email marketing in a recessionary scenario is considerably more challenging than the buckshot pitching of products during booms, and these seven factors should be carefully considered by all online promoters to improve their efficiencies.

1. Refine your pricing strategies – Catering to the more money-conscious recessionary consumer does not necessarily equate to a wholesale guillotining of your list prices, but you may want to offer special limited time price promotions; extend greater promotional offerings to loyal customers; adopt generous RMA policies; offer free or cut-rate shipping; and reduce the thresholds for critical quantity discounting. When the economy is down, the attraction of lower prices readily supersedes the allure of email sweepstakes and contests.