7 E-Mail-Tipps für Smartphones

Mobile is new territory for many email marketers. More than ever, emails are being opened and read on mobile devices from just about anywhere throughout the day. The most important thing to keep in mind when designing for the small screen is to look at your subscriber list and determine if they're a growing, relevant segment. If subscribers follow the trends outlined in "Email on the Move: The Future of Mobile Messaging," then consider these tips to get them reading:

Can't read what you can't see
Don't forget about placing "alt text." By writing compelling and descriptive text, you can be sure your email message will be understood, even when images are disabled.