3 Tactics to Add Dynamic Content to Your Email Program

More email marketers report that they want to start using dynamic content in their email programs every year. This is an admirable goal, because with dynamic content, you can tap into the promise of tailoring your messages to your audience and personalization to boost content relevancy without drowning yourself in an overload of creative versions.

However, marketers also tell me they don't know where to start. That happens because they're missing a plan with three key tactics:

- Determine the key segments that are eligible for dynamic content.
- Have the necessary data available to create different versions of the email creative.
- Have the capacity to create specific content pieces needed to deliver on the promise of dynamic content.

If you follow this plan, you should be able to integrate dynamic content successfully into your email program and avoid the dangers of using dynamic content without proper planning.