E-Mail-Marketing im B2B: Weniger ist mehr!

If you’re in the B2B space and want email subscribers, there’s a magic formula for success—make it easy. Email subscribers want the same thing we all want; for the process to be quick, easy and deliver valuable information in return. And, if you’re a marketer, we likely don’t have to tell you why this is significant. This data comes from a recent post from Marketing Profs, citing a report from Return Path, which focuses on some interesting changes in email marketing tactics.