E-Mail schlägt Social Media beim Teilen von Onlineangeboten

Email beats social networks Facebook and Twitter combined as the top medium for sharing online coupons and other offers, according to new research from SocialTwist, a company that specializes in giving consumers incentives to share deals online.

SocialTwist has run online couponing programs for such marketers as Kimberly-Clark Corp., Reckitt Benckiser, Kraft, Coca-Cola Co., and ConAgra Foods as well as retailer Dollar General. Its programs use email and social media and typically give consumers a higher incentive when they share an offer with friends rather than just use than it for themselves.