Mobile Öffnungen erzielen einen Rekord von 47 Prozent

Mobile opens hit a plateau from May through July, but August saw a 3 % leap and mobile opens now represent 47 % of market share—a new record high, and nearly a 24 % change since a year ago. In response, desktop and webmail clients have dipped slightly; with desktop opens at 32% and webmail at 21 %.

Last August, mobile opens accounted for 38 % of all opens, but by December that figure had increased to 43 %: a 13 % change. If last year’s trend is any indication, another 13 % increase between August and December this year would put mobile opens at 53% by year end!